New practice · no client results yet · the process and the checks are public

Pay for held meetings, not activity.

I set up qualified first meetings for B2B AI-product companies. You approve a written definition of "qualified" before anything is sent, and every meeting is checked against it before you are billed.

Ask for a one-page draft definition Build your own definition Book 15 minutes

What is different

The tools (Clay, Apollo, an AI model) are the same for everyone. What changes the outcome is who carries the risk and who checks the number.

Definition before outreach

One page that says who counts, which two screening questions are answered at booking, and what does not count. No numbers and no sending until you have approved it.

Verified, not claimed

Every meeting has recorded evidence and a human reviewer. An AI model is never allowed to approve a meeting on its own. You see the ledger.

Risk on my side

You pay for accepted, held meetings. Tools, learning cost and setup time are mine. Terms are written and agreed before anything runs.

How it works

A four-week pilot with a cap, not an open-ended retainer.

  1. DefinitionI draft a one-page "qualified meeting" for your buyers from your public site. You edit and approve it.
  2. Outreach from a named personPlain emails from me, with a real name, a postal address and an opt-out in every message. Business contacts in the US only.
  3. Check every meetingEach meeting is held against the definition: evidence reference, reviewer, and a short briefing note for your closer.
  4. Review weeklyYou flag a meeting as not qualifying within three business days, with a reason. A miss is handled by a make-good, not an argument.

Sample definition

This is the format, filled with generic rules. It is a sample, not a client's definition. A real one is written for your buyers and approved by you.

"Qualified, held meeting" (sample)
  1. The prospect matches the agreed ICP on title and seniority, company size, industry and region, checked against a recorded source.
  2. The prospect personally agreed to the meeting (reply thread or booking confirmation). A bot-only booking does not count.
  3. The meeting is on your calendar with the right attendees.
  4. Held means the prospect attended at least 15 minutes. If your side misses it, it still counts. A second prospect no-show is not billable.
  5. At booking the prospect answered your two screening questions and the answers are saved. A dummy answer or a clear "no need" means the booking is declined.
  6. Not already an open opportunity in your CRM in the last 90 days.
  7. You may flag a meeting as non-qualifying with a reason within three business days; otherwise it is accepted.
DateCompanyEvidenceReviewerStatus
YYYY-MM-DDExample Co (sample)booking confirmation + two answershumanaccepted
YYYY-MM-DDExample Co 2 (sample)reply thread + calendar entryhumanreturned: attendee out of ICP

Illustrative format only. These rows are not real data and no client has been served yet.

Who this is for

A good fit

  • A B2B AI product that is live and has paying customers.
  • A named person who takes meetings within 48 hours and closes.
  • Sales-led: a demo, not a self-serve checkout.
  • Buyers in the US.

Not a fit

  • Consumer apps, gambling, adult or other grey categories.
  • Anyone who wants a guaranteed number of meetings.
  • Lists bought or scraped from personal data, or SMS.
  • Teams that already have a full outbound team and just want more volume.

Questions

What if no meetings happen?

I do not guarantee meetings. Volume is a target conditional on your response times and an approved offer. If a meeting is returned or missed, the make-good in the written terms applies.

What does it cost?

You pay per accepted, held meeting under a definition you have approved. I do not quote numbers before that definition exists, because the number depends on what a meeting is worth to you.

Who owns the domains and mailboxes?

Client-branded or lookalike domains are used only with your written consent, and who owns them when we stop is written into the terms. Your primary domain is never used.

Do you use AI?

For research and drafting, yes. A human reviews every meeting before it is counted. An AI model may pre-approve only after it has been tested on a hand-labelled set and the lower bound of its precision meets the threshold.

What about compliance?

Real sender identity, truthful subject lines, an opt-out and a postal address in every email, B2B contacts only. Regions beyond the US are not covered until they are cleared.

Do you have case studies?

Not yet. This is a new practice, so there are no logos, testimonials or numbers on this page. When a pilot has 20 or more decided meetings, I will publish measured results with the client's approval.

About

I am Nipun Sareen, based in India, setting up first meetings for US-facing B2B AI companies. I worked at OYO and Livspace, two of India's best-known venture-backed startups, across affiliate and performance marketing, revenue operations and GTM engineering, and I have run my own ventures.

One person, no agency team behind the curtain. I take a small number of clients at a time.